words→seo→web→code→AI

SEO & AI Development

Built with artificial intelligence, shaped by human consciousness.

LLM pipelines and AI automations that run in production, plus 20 years of SEO. Skills can be learned, and with AI, faster than ever. Meaning and integrity can’t be trained or fine-tuned.

See projectsGet in touch
Portrait of Jonathan Pochini SEO & AI Developer Freelance

// Projects

Things I've built

Retro TV showing jonathanseo's website

in progress Web Development

Redesigning a Website with Claude and Claude Code

How I redesigned my website, practically untouched since 2014, in about ten days with Claude: one Project, different chats for different jobs, and a living doc to hold it all together.

All projects →

// Services

From words to AI: how I can help

words

  • Keyword research

    Every search starts with someone’s words. I find the exact terms your customers type, not the ones you assume they use, and sort them by intent, volume and opportunity. Available for Italian, English and Spanish markets, so you can compare countries with one method and the same clarity.

  • Italian SEO copywriting

    Native Italian copy, written for people first and search engines second: clear structure, the words your Italian customers actually use, and a reason to keep reading. Every heading earns its place, every paragraph moves the reader one step closer to getting in touch.

  • Content strategy

    Built on the keyword research: before writing anything, we decide what deserves to exist. I group the questions your audience asks into topics you can own, and plan a calendar that builds authority over months instead of chasing one-off traffic spikes.

  • Italian Ads transcreation →

    Keywords, ads and landing pages for your Italian Google Ads. Not a translation: I rewrite your campaigns the way Italians actually search and click, adapting tone, offers and cultural references, so your budget pays for qualified clicks instead of awkward copy.

seo

  • Italian SEO →

    My niche: helping international businesses get found in Italy. As a native Italian speaker, an experienced copywriter and an SEO with 20 years full-time in the industry, I’m the reliable pair of hands your Italian campaign needs. And if your project spans several languages, I take care of the Italian market and work alongside the specialists you already have for the others, so every market follows the same strategy.

  • Technical SEO audits

    Crawling, indexing, internal links, page speed and structured data, checked one by one. You get a prioritized list of fixes, explained in plain words, with the expected impact of each so your developers know where to start.

  • Multilingual SEO campaigns

    Need more than English or Italian? Over the years I’ve occasionally coordinated multilingual SEO campaigns, working with native-speaking specialists who each handled their own market. If your project spans several languages, I can coordinate it for you: I handle the Italian market myself and bring in trusted native specialists for the others, so you have one point of contact.

web

  • AI-powered web development

    Web development has changed. Now AI lays the bricks, and I check that the walls are straight and in the right place. The result: sites built faster and for less, without giving up on quality, performance or clean, maintainable code.

  • WordPress development

    Custom themes built for speed and easy editing: no page builders, no bloated plugins, just clean templates that load fast and stay maintainable for years. Ideal when SEO and design need to work together from day one.

  • Site migrations

    Changing domain, platform or structure without losing traffic. Redirect maps, before-and-after crawls and close monitoring in the weeks after launch, so the move shows up in your analytics as a step forward, not a cliff.

code

  • Data pipelines in Python

    Scripts that collect, clean and join data from search consoles, analytics and spreadsheets, then deliver it where you need it. Less copy-paste on Monday mornings, more time spent reading the numbers instead of assembling them.

  • Custom tools

    Small, focused utilities for the jobs no off-the-shelf software does quite right: bulk checks, content audits, reports in your exact format. Built to run reliably and documented so your team can use them without me.

AI

  • LLM pipelines →

    Language models wired into real workflows: classifying, summarizing, extracting and drafting at scale, with checks at every step. Designed to run in production every day, with sources you can verify and costs you can predict.

  • AI automations →

    Repetitive tasks handed to scripts and LLM pipelines that read, decide and act, while a human stays in the loop where it matters. From inbox triage to content operations, the goal is fewer clicks and better decisions, not more dashboards.

// How I work

You thrive → I thrive.

Long-term over quick wins.

I’m here to grow your business, in a relationship where both sides benefit for years, not just for one campaign or one invoice. As I help you nurture your business, your business thrives, and so do I.

Measure, then invest.

Whatever can be tested and measured should be. Luckily, AI now speeds that up, with a human always in the loop. Then we look at the results together before deciding where the budget should go next.

Value first, reward follows.

Integrity and service give my work its purpose: it makes sense, and it makes the world a little better. I ask the same of my partners. No tricks, no shortcuts, no lies, no promises we can’t keep. We do great work, then we let it grow, however long it takes.

I started with words: an MA in Communication Sciences and a postgraduate specialisation in Digital Writing. Along the way I built my first websites (Dreamweaver, anyone?), then in 2006 I moved into SEO full-time. I never stopped learning: PHP, WordPress development, marketing, and later Python. Today I get my hands dirty with AI systems — LLM pipelines and automations that run in production — while going deeper into machine learning and deep learning.

Embeddings are where we are now, but words are where it all started. And meaning is what everything has always been about.

More about me →

contact

Let's talk.

Need help with something? Looking for a professional who's reliable and believes in karma*?

Tell me about it here, or send me an email. I reply within two working days.

* which means value and integrity come first; reward follows.

LinkedIn ↗ WhatsApp ↗