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Where I am / or where I was

Home base: Las Palmas de Gran Canaria.
Office: wherever the wifi is good.

As a freelance SEO Consultant & AI developer, I can be anywhere in the world with a decent internet connection. These are my moves since I started in SEO, in Italy, in 2006: 46 stops so far.

2026

  1. Las Palmas, 2026

    Back to Las Palmas

    After 4 months in Asia and a quick stop in Istanbul and Italy… back to home base.

  2. Shiva statue

    Laos, Thailand… and India!!!

    A flight to Vientiane with no idea where the trip will take me. I end up in Thailand. Then in India. And India changes me!

  3. Lady Buddha statue

    Asia 2026

    Like the year before, same season, off again on a one-way ticket: Malaysia, Vietnam…

2025

  1. Las Palmas, 2025

    Las Palmas, home base

    After a season in Southeast Asia, back to my little home.

  2. Bruce Lee statue, Hong Kong

    A new big trip to Southeast Asia

    Lots of Vietnam, mostly Da Nang, plus a hop to Hong Kong and Shenzhen (China).

2024

  1. Home in Las Palmas

    I buy a home in Las Palmas

    After 10 years orbiting around Las Palmas… I have 3 rooms: come and visit! 😀

2023

  1. The clairvoyant cat

    And again… Las Palmas!

    No photos from that period… so here’s one of my works instead: the clairvoyant cat!

  2. Lanzarote

    A month on Lanzarote

    A month on Lanzarote (Arrecife, in a “Nomad Cave”!)

  3. Carrara, Italy

    A few months in Italy

    Every now and then I go back to Italy too…

  4. Gran Canaria

    Back in Gran Canaria

    Home base!

  5. Essaouira, Morocco

    Morocco, a month in Essaouira

    In a small coliving in Essaouira.

2022

  1. Las Palmas

    Back in Las Palmas

    It’s becoming clear that Las Palmas is my home base.

  2. Waiting in Italy

    In Italy… waiting to…

    …head back to the Canaries (Las Palmas, home base) on 14 July.

  3. Mexico

    Mexico!!!

    Between Mexico City and the Oaxaca coast (4+ months in Mexico).

  4. La Palma

    La Palma

    The last Canary island I hadn’t visited yet!

2021

  1. Fuerteventura

    Fuerteventura

    A couple of months in the desert that is Fuerteventura.

  2. Bansko

    Bansko (Coliving + Nomad Fest)

    A wonderful experience in Bansko (coliving and more).

2020

  1. Lanzarote

    Lanzarote (Coliving)

    I organise a coliving for digital nomads on Lanzarote!

  2. Vietnam

    Vietnam (over 5 months)

    Because of the 2020 pandemic, I stay more than 5 months in beautiful Vietnam!

2019

  1. Puglia

    Puglia

    Among trulli and the little towers of Ostuni.

2018

  1. La Gomera

    La Gomera

    Another Canary island!

  2. El Hierro

    El Hierro (last time)

    Another long season on El Hierro (the smallest of the Canaries).

  3. Athens

    Athens (Greece)

    Beyond the usual tourist stuff… Athens, unexpectedly beautiful!

  4. Bali

    Bali (4th time?!?)

    Easily one of my favourite places!

  5. Cambodia

    Cambodia

    Between Phnom Penh and Angkor Wat.

2017

  1. Jonathan on El Hierro

    El Hierro (again)

    El Hierro (Canaries) is kind of “home base” these days.

  2. Coworking in Kuching, Borneo

    Kuching, Borneo (Malaysia)

    Between coworking (photo) and headhunters.

  3. Butterfly in Bali

    Ubud, Bali, Indonesia, again

    At last I give at least a month to one of my favourite places.

  4. Umbrellas in Chiang Mai

    Chiang Mai, Thailand, third time

    Every 2 years I’m back in the capital of digital nomads.

2016

  1. El Hierro

    El Hierro, Canary Islands, round two

    Another 3 months on the most remote of the Canary Islands.

  2. Valencia

    Passing through Valencia

    A short stop in Spain before heading back to Las Palmas.

  3. Tuscany

    Tuscany, north to south

    From the Casentino forests to the north of Tuscany.

  4. Sicily

    Sicily

    A month between Catania and Syracuse (Ortigia), ending up in the west.

2015

  1. El Hierro, Canary Islands

    El Hierro, Canary Islands

    The smallest and most beautiful of the Canary Islands.

  2. Paella in Las Palmas

    Las Palmas de Gran Canaria, Spain

    Back home in the Canaries… for at least 6 months.

  3. Bali

    Ubud, Bali

    3 weeks in Bali, working from the most famous coworking space of all.

  4. Buddha in Pai, Thailand

    Chiang Mai + Pai, Thailand

    Back to northern Thailand for a couple of months.

2014

  1. Las Palmas de Gran Canaria

    Las Palmas de Gran Canaria, Spain

    In Corralejo I decide to set up my business in the Canary Islands, but Fuerteventura ends up not being the place for me after all. Luckily, the archipelago has seven main islands. Second stop: Gran Canaria, and its biggest city, Las Palmas de Gran Canaria. I like it so much I register as a resident here. I still want to see the other islands, so I plan Tenerife for September. But as the saying goes, “When men plan, gods laugh”. Long story short: I stay in Las Palmas until I take a break from the Canaries… in Southeast Asia.

2013

  1. Palm trees and sea in Corralejo, Fuerteventura

    Corralejo, Fuerteventura, Spain

    I land in Corralejo, Fuerteventura, to explore new business and lifestyle opportunities. I’ve seen nicer places in the world, but it’s a pleasant town, and its relaxed atmosphere grows on me. The Canaries are Spain (even if, geographically, we’re in Africa), so as an EU citizen I can stay as long as I like: a real relief after 4 years of visas in Australia.

  2. Carrara Marble Week

    Carrara, Italy

    After 3 months in Thailand, I’m back in Italy, a year after I last left, to see my family and old friends. My business is still based in Australia, but Sydney is one of the most expensive cities in the world, and I can work from anywhere. So I start looking for a new base in Europe. The shortlist: Italy, Malta… or the Canary Islands.

  3. Koh Phangan, Thailand

    Koh Phangan, Thailand

    After 2 months in the cafés of Nimmanhaemin, Chiang Mai’s digital nomad district, I go back to Koh Phangan to finish the intensive yoga course I started a year before. A month in a tropical paradise, still serving my online clients, from a small bungalow 30 metres from the beach. Honestly, not the most comfortable office setup… but it works!

  4. Chiang Mai, Thailand

    Chiang Mai, Thailand

    I leave Sydney on 4 February and land in Phuket the next day. Two days later I head north to Chiang Mai, the capital of digital nomads: cafés with great wifi, full of people running their businesses online. Not just web designers, developers, bloggers and SEOs, but real location-independent entrepreneurs. I spend 2 months here, learning a thing or two from them.

2012

  1. Sydney, Australia

    Sydney, Australia (last time)

    After a few months in Italy (and 7 weeks in Thailand), I land in Sydney for the third time and go back to the advertising agency I found with those $30 of AdWords. But the agency work is slowing down, while my international clients keep growing. After 9 months, by now working almost entirely remotely, I decide to give the digital nomad lifestyle a try…

  2. Koh Samui, Thailand

    Koh Samui – Koh Phangan, Thailand

    7 weeks in Thailand, and my first trip with my laptop: not quite a holiday, since a few online clients still need help with their SEO. A few days in Bangkok (messy), a few on Koh Samui (nice, but too touristy), then Koh Phangan, where my plan to tour the whole country stops. I stay over a month, and do my first intensive yoga course.

2009

  1. Australia

    Sydney, Australia

    I turn down a permanent SEO position in Italy to move to Australia, learn English and test myself in the international industry. After a full-time 12-week English course, it’s time to find a job. Not so easy when your English still has room to improve. So I use what I know: a free blog with my CV and portfolio, plus a small AdWords campaign targeting employers with keywords like “SEO cv” and “SEO resume”. Less than $30 later, I’m talking to an advertising agency…

2006

  1. Florence, Italy

    Florence, Italy

    I start working in SEO at a web agency in Florence. Actually, I’m hired as a web copywriter (see in the beginning was the word), but I’m soon given SEO tasks of growing complexity. After 9 months I get a short taste of the freelance lifestyle, then a great opportunity comes up: working with a well-known Italian online marketer. So I decide to give web agencies one more try… for another year.

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