Interviewer: Today, we are speaking with Patrick*, a digital marketing expert with years of experience consulting for professionals and businesses that offer services like coaching, online courses, and personalized consultations. Patrick, can you tell us about your work?
This interview is part of a study on the impact of artificial intelligence, curated by Jonathan and Ylenia, aiming to understand how innovative technologies are transforming the professional landscape. Our research focuses not only on the technical skills of the interviewees but also on how AI is reshaping their approach to daily work. The following is a summary of one of the interviews conducted during this in-depth analysis.
Patrick: I specialize in digital marketing exclusively for people looking to sell services, such as consultations, coaching, or online courses. My clients include professionals like psychologists, lawyers, or educators who need tailored strategies to promote their offerings. I don’t work with e-commerce or physical products; my focus is entirely vertical on services. Artificial intelligence has now become a fundamental part of my daily work!
Artificial Intelligence and Digital Marketing: Tools and Approach
Interviewer: How do you use AI in your work? Can you tell us how it supports your daily activities?
Patrick: Sure, I primarily use ChatGPT for content writing and a variety of tasks like analysis, brainstorming, and generating ideas or names. It also helps me with tasks that would otherwise be time-consuming and scattered. For example, it’s very helpful for writing emails, conducting marketing research, or creating scripts for video sales letters.
Interviewer: Regarding market research, how do you utilize it?
Patrick: It depends on the goal. For example, if I want to understand the desires or problems of a specific target audience, ChatGPT helps me create detailed avatars. I can ask about the main frustrations, aspirations, or needs of a certain demographic. However, to identify the most recent competitors or assess specific influencers, I have to step in manually. AI lacks access to real-time updated data, so it remains limited in such cases.
Interviewer: What’s your approach to interacting with AI?
Patrick: It’s a highly interactive process. I don’t use long and complex prompts; instead, I break requests into smaller steps and work iteratively. For instance, if I’m doing market research, I might start by asking for general characteristics of a target audience and then refine the details based on the responses.
Benefits of Artificial Intelligence in Your Work
Interviewer: Can you share a practical example of how AI has helped you?
Patrick: Sure. I recently used ChatGPT to create a script for a video sales letter. I provided a framework, and the AI generated a basic script, which I then refined. This approach is interactive: I ask it to modify specific parts until I get a satisfactory result.
Interviewer: How do you handle brainstorming with AI?
Patrick: It’s one of the tasks where AI excels. I can give it a general direction and let it help me generate ideas or outlines, which I then further develop with my expertise. For example, for a client launching a new online course, I asked the AI to suggest catchy names based on specific keywords. While the final result doesn’t always come directly from AI, it’s a great starting point.
Interviewer: And for more repetitive tasks?
Patrick: Writing emails is a perfect example. If I need to set up a sequence of emails for a sales funnel, I can ask ChatGPT to suggest the tone and main content. From there, I step in to personalize and adapt everything.
Artificial Intelligence and Customer Care
Interviewer: Patrick, you mentioned customer care as an interesting area. Can AI truly support you in this field?
Patrick: Yes and no. It depends on the type of support required. For instance, for standardized questions like password recovery or general information, AI can be extremely useful. A bot could automate these responses and free up time for more strategic activities. However, when it comes to more personal interactions, such as offering specific advice or resolving complex issues, the human factor remains indispensable.
Interviewer: Have you experimented with tools that integrate AI into these activities?
Patrick: I’ve seen solutions that allow the integration of company databases with tools like ChatGPT. For example, a system that draws from internal data to provide targeted responses could enhance the user experience. However, implementing such solutions requires resources and customization that are not always accessible to small businesses or freelancers.
Interviewer: What are your future expectations for AI in customer care?
Patrick: I believe we’ll see increasingly tight integration between AI and human operations. More advanced tools could autonomously handle simple queries, directing complex ones to qualified human personnel. Additionally, the ability to personalize the bot’s tone and approach would make the experience even smoother for customers.
The Limitations of Artificial Intelligence
Interviewer: What are the main limitations you encounter when working with AI?
Patrick: The primary limitation is that AI is not updated in real time. For example, I can’t use it to identify recent competitors or influencers who have emerged in the past year. Additionally, it cannot evaluate some important variables for a detailed market analysis. For more specific tasks, such as analyzing competitors on Instagram or other platforms, I have to step in manually.
Interviewer: Have you encountered difficulties in automating other processes?
Patrick: Absolutely. Tasks like creating invoices or managing accounting still involve a lot of manual work. Although there are software solutions to simplify these tasks, they’re not fully integrated with artificial intelligence yet. It would be useful to have a tool that combines both capabilities.
Interviewer: Do you think AI could improve in these areas in the coming years?
Patrick: Definitely. I expect we’ll soon see more integrated solutions that can automate not just creative tasks but also administrative ones, such as generating reports or error-checking data.
Training and Interaction with Artificial Intelligence
Interviewer: Patrick, what’s your experience with interacting with artificial intelligence?
Patrick: I’ve learned that interaction is key. It’s not about crafting long, detailed prompts but about the ability to engage with AI, ask precise questions, and build a continuous dialogue. Even assigning it a specific role changes the output entirely: if I tell it to act as a marketing expert or a specialist in a particular field, its output improves significantly.
Interviewer: Have you found any courses or resources helpful for improving your AI skills?
Patrick: Yes, I’m currently taking a course on Coursera called “Generative AI for Software Development.” Although it’s focused on coding, it offers interesting insights into interacting with generative tools. It’s important to stay updated and constantly test new methods.
Key Takeaways: Questions and Answers
- Q: Where is artificial intelligence most effective in digital marketing?
A: It’s useful for automating tasks like email writing, script creation, and brainstorming, speeding up creative and organizational processes. - Q: Can AI fully manage market analysis?
A: No, AI has limits in updating data and understanding context, making it inadequate for detailed analyses or complex customizations. - Q: Can customer care be fully entrusted to AI?
A: Only for simple or standardized questions. Personal or delicate interactions require empathy and human contribution. - Q: What is the future of AI in digital marketing?
A: AI will improve as a support tool, but human input will remain essential for creativity and personalization.
Now That You’ve Read This Interview…
Here’s what you can do:
- Share your thoughts! Did you find this interview helpful? Leave a comment and tell us how you use artificial intelligence in your work.
- Participate in our study. Are you a professional or working in a company exploring AI? Contact us to share your experience and contribute to this research.
- Learn how to integrate AI into your business. Want to know more about leveraging artificial intelligence tools in your work? Get in touch with us. We’d be happy to share our knowledge and offer personalized advice.
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