Germany is one of the richest countries in the world with a strong economy that is considered “the engine of all Europe”.
Here are some facts:
- German is an official language in six countries (Germany, Belgium, Austria, Switzerland, Luxembourg, Liechtenstein), which have a combined population of over 100 million people.
- German Internet Users are the 84% of the population.
- Germany is the largest national economy in Europe, the fourth-largest by nominal GDP in the world (see: http://en.wikipedia.org/wiki/Economy_of_Germany).
So it appears clear that it must be profitable to invest in Germany! If you already have a German version of your website or you have a website running in another language and you see the potential for your website in the German market… it might be time to think seriously in a German SEO & Online marketing campaign!
I’m in a network of SEO & Marketing freelancers, each one specialising in the market of their mother tongue. So, if you need a German speaking SEO Specialist… contact me! I can refer you to my associates and can even be involved in the project with my expertise for an overall Online Marketing consultations and for the development of your marketing strategy.
Here’s what we can do for your SEO campaign in Germany
- Keyword Analysis
Keywords and key phrases are what users type through search engines when they are looking for your services or products. It is extremely important to know which keywords are more profitable for your business and you definitely need a German speaking SEO to do that (it’s never about a good translation, keywords have different suggestions, subtle meanings that vary from language to language). The success of any SEO campaign starts with a well performed keyword analysis.
- SEO Translation
Once you know which keywords you have to target you can “translate” your current content and SEO features into the German version of your website. Again, you need a German native speaker SEO to do that. You cannot be sloppy at this stage.
- Content Implementation, Content Marketing
We might find, on the basis of our keyword research, that you need to work with keywords that are attractive to a German audience that may not be covered in the current content of your website. Or maybe we might find, after further analysis, that you need more content and more pages to be competitive on the German Search Engines environment. We can also come out with new ideas to target potential customers by creating more complex content strategies aimed to increase your visibility and reputation in search engines. We will check with you, discussing our suggestions and, after your approval, we will get to work implementing the content or publishing new pages and sections on your German website.
- Article Marketing, Press Releases, Content Promotion
Of course when it comes to Content Promotion, not only you need to know what to write and how to write it (and have it translated in German!), but also you need to know the “web landscape” which varies from country to country. That’s why you need a German SEO to do Article Marketing, Press Releases and Content Promotion in Germany because an experienced German SEO & Online Marketing Specialist will know where it’s worth to publish articles and knows which websites and actions are the best for the job Which platforms, directories, blogs and forums are good for your business in Germany? Are there any popular and highly visited websites that are related to your business? Only a German SEO & Marketing expert would know…
- Social Media Marketing
When it comes to social media Marketing you cannot afford to be sloppy. If you are planning a Social Media Marketing Campaign in Germany you will definitely need a German native speaker and social media expert: it’s all about good conversation, relevant content and awareness of the culture, tastes and habits of an entire country!
- PPC (AdWords)
I can’t believe it every time I see it, but there are still many companies wasting money in a careless, poorly translated PPC campaign! What would you say if you see an Ad that just doesn’t sound right in your language? And it’s not just about the grammar. You have to know the language at a copywriting level and share all the common knowledge and culture of a country to perform well in those few lines of words that make an excellent Ad. Of course it’s not just about that, also your landing page must be appropriate…
- Landing Page
Your German user arrives at your page through a Search Engine or PPC and now you have to persuade him/her into action (buy, contact, write, Like, etc.) This is a critical stage when you have to make them trust you. In order to do this, you need to know what makes them tick, what they like or dislike, what words might resonate with them emotionally or stimulate them mentally. Now you are wishing you were German! No worries, you just need a good German copywriter…